Hasana Lebbe Mohamed Fawzan
Education, Principal, Amana International School, Paragahadeniya. Kurunegala, Sri Lanka
MBA (University Of Wolverhampton. UK)
The research strives to understand the impact of social media engagement, its impact on the Advance Level student’s examination performance. It is an established fact that Social Media has a positive and negative impact on its youngsters. Scholars are of the view that as much as there are positive factors there are also negative effects on youth. But social media is here to stay and will be a mainstream communication channel of mankind.
The researcher reviewed the literature with authoritative sources literature from journal articles to understand how Social Media impacts education of the youth and to determine how the use of social media impacts students’ academic grades particularly that of Advanced Level Students. The researcher used the Mixed Method Approach of Data Collection, Quantitative and qualitative information collection was undertaken. Data were collected from three groups, the advanced level students of Sri Lanka from Kurunegala District from Public government schools and private school children. Parents of such students participated in a face to face interview to collect rich information. Furthermore, a focus group discussion was carried out to collect information from Principals, vice Principals and sectional heads of 15 schools in the Kurunegala District to test if there is a negative or positive impact on the advanced level students’ examination results if they indulge in social media engagement and networking with the objective of understanding if Social Media has an impact on examination performance on advance level students.
Stringent standards of Wolverhampton University Business School adhered to ethical standards in data collection for this study.