Dr. Uzma Zaidi has over 25 years of experience in academics and research. She is working with Amity University Dubai as an adjunct faculty for the Business Administration department. Her areas of interest include consumer behaviour, social media marketing
theory, societal marketing, and higher education learning pedagogies. She has extensive work and has published papers on corporate social responsibility, social marketing, social media, and consumer behaviour and has contributed to several conferences worldwide.
She has worked in the advertising industry as a Media Consultant and Strategic Planner and has been collaborating with Pearson Publications for their various titles in review, and content development areas for several years.
